UK Survey on packaging, environment and influence of the media

03 September 2018

Researchers at the Leeds Beckett University Retail Institute conducted a survey on a representative sample of 1000 adults residing in the UK. They asked a number of questions in regard to their recycling habits, views on packaging and environmental issues, as well as media consumption and the extent to which media influences their views on the environment.
The survey findings show that the BBC is still comfortably the most trusted information source across generations. The survey also shows that ocean plastic pollution is now the leading environmental issue in the minds of consumers and a public debate is occurring with strong calls for stopping the use of plastics by retailers.
Click here to download the survey results (1.97 MB).
During the NVC GMM 2018 Members-only Meeting we will focus on the reliability of packaging business information in a hyperconnected world (Thursday 22 November, Amsterdam). You are welcome to join.
Click here for more information about the NVC Project PUMA: the end of packaging as an environmental issue. You are welcome to join us for the next project meeting on 27 March 2019.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.