NL: Internet largest shopping centre of Western Holland

31 March 2017

With almost 32,000 retailers, the internet is the largest shopping centre of the Netherlands. This is one of the conclusions of research on consumer buying behavior performed by I&O Research and DTNP in the provinces of North-Holland, South-Holland and Utrecht.
Since 2011 online expenditures have almost doubled, with the online share in shopping goods rising to 21.6%. Almost 12% of the total amount spent on shopping was spent in online shops. For the daily shopping this was 1.6% (0.8% in 2011). Continued growth is to be expected, which will lead to further changes in consumer behaviour and the Dutch (online) retail market (News Item I&O Research, 8 February 2017).
Click here for the news item (in Dutch).
Click here for the report (in Dutch with an English summary, 12.23 MB).
Click here for more information about the online NVC E-course Packaging for E-commerce.
Click here for more information about the NVC innovation project Web Retail Packaging.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.