Misleading claims on packaging of sugar-rich cereals
The British Dental Association (BDA) has called for sweeping changes to food marketing and product formulation, as new research reveals the extent of misleading claims on sugar-rich cereals aimed at children.
The researchers found that the imagery used on packets depicts servings 3 times the size of manufacturers recommended portion sizes. They also found that the majority of products featured potentially misleading nutritional claims, designed to offer a 'halo effect' leaving consumers to consider them healthier than warranted, or ignore other warnings. An article about the research is published in the British Dental Journal (News Item Cardiff University, 2 August 2018).
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