Master assignment: Packaging development toolset

On 19 July 2018 Bas Verschoor will hold a speech entitled ‘Integrating key figures and consumer benefits into a packaging development toolset’ as part of his master assignment.
Key figures can be used to obtain insights about packaging. Previous research showed that a weight/content ratio can give insights into the used amounts of packaging material related to the amount of product. Other research showed that higher performing packaging is often expected to create benefits appreciated by end users. The aim of this study is to integrate these 2 methods into a toolset that provides packaging designers an opportunity to gain insights early in the development process (Website University of Twente).
Click here for more information about the Master Assignment of Bas Verschoor.
Click here for more information about the NVC Chair Packaging Design and Management at the University of Twente.
Click here for more information about advanced education in packaging at NVC.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.