US Grocery industry: reduce confusion on product date labels

27 February 2017

In a new industry-wide effort to reduce consumer confusion about product date labels, grocery manufacturers and retailers have joined together to adopt standard wording on packaging about the quality and safety of products.
Currently, more than 10 different date labels on packages – such as Sell By, Use By, Expires On, Best Before, Better if Used By or Best By – can result in confused consumers discarding a safe or usable product after the date on the package.
The new voluntary initiative streamlines the myriad date labels on consumer products packaging down to just two standard phrases:; “BEST If Used By” and “USE By” (Food Marketing Institute, 15 February 2017).
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