US: Consumers say packaging often influences purchase decisions

05 June 2018

Most Americans agree that the design of a product’s packaging (72%) and the materials used to package a product (67%) often influence their purchase decisions. Package design is seen to be even more important when buying a gift, with 8 in 10 agreeing that packaging design can influence their gift selection (81%).
For two thirds, paper and cardboard packaging makes a product more attractive than other packaging materials (67%), and similar proportions agree that paper and cardboard packaging makes products seem premium or high quality (63%). These results were found in a recent online survey conducted by Ipsos on behalf of the Paper and Packaging Board (News Item Ipsos, 2 May 2018).
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