US: Evaluating online grocery shopping trends

04 April 2018

It was only a few years ago that online food shopping seemed be a relatively novel concept. Yet it is certainly gaining ground, with new research from the International Food Information Council (IFIC) Foundation revealing that over one-third of the time, consumers are shopping for groceries online. This research sheds light on the patterns and habits of online shoppers.
Among the findings are that the most popular types of food to buy online are snacks, followed by cereals/breakfast foods and canned goods. Fewer than half of shoppers read nutrition info online before purchasing food (42%). 66% of shoppers read nutrition info before purchasing food in a store (News Item IFIC, 5 March 2018).
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