Top 10 global consumer trends for 2018
The global economy is improving and consumer expenditure is expected to grow by over 6% in 2018, its strongest rate since 2011. Despite this, 2018 will see consumer values, priorities and purchasing decisions changing further which will continue to disrupt business.
Technology is pivotal to consumer behaviour changes, particularly mobile technology and internet access. Augmented Reality is expected to go mainstream in 2018. 2018 will be the year brands need to embrace ‘customer centric’ as consumers deepen their engagement with the brands and issues that matter to them. In a new report, Euromonitor identifies the top 10 global consumer trends for 2018 (News Item Euromonitor, 16 January 2018).
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