Study shows importance of brand consistency in F&B e-commerce

30 August 2018

A study released by Esko (“Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage”) highlights what primary shoppers want from food and beverage packaging from an e-commerce perspective. Online and offline experiences must mirror each other as primary shoppers expect nothing less from brands.
Whether they are purchasing products online or pulling an item from a retail shelf, the packaging and experience should be the same. Nearly half (47%) of shoppers expect the product image to match the product packaging that arrives on their doorstep. Only 9% of survey respondents were OK if the packaging is different in color or imagery (Press Release Esko, 6 July 2018).
Click here for the press release.
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