Where is the Fruit? – Report 2017

According to the newest edition of Freshfel’s ‘Where is the Fruit?’ study, too many products are displaying fruits prominently on their packaging, despite little to no actual fruit content. This confirms the main findings of a previous study in 2010.
Out of the 188 products investigated from 13 EU Member States (covering 80% of the EU population), only 20% had a fruit content of 50% or more. Another 7% of products contained no fruit at all. These findings show that business practices of food operators are inconsistent with the objectives of the EU Regulation on food information to consumers, as well as the EU Regulation on nutrition and health claims (Press release Freshfel, 29 March 2017).
Click here for the full press release.
Click here to download the full report (1.6 MB).

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.