NL: Measurement Appreciation Food Industry 2017

04 September 2017

The Dutch consumer appreciates the food industry with a 6.9 mark. Food safety and health are the two most important themes in the judgement. This is shown in the Measurement Appreciation Food Industry 2017 that was carried out by Motivaction.
This image is consistent with the measurement in 2016. That year the industry received a 6.8 mark. When it comes to transparency and clear product information, industry still scores unsatisfactory. Respondents indicate that faulty information on packaging and obscurity about additives contribute to this. This year respondents paid less attention to the sustainability of a brand or environmentally friendly packaging (News Item FNLI, 28 June 2017).
Click here for the news item (in Dutch).
Click here for the report (in Dutch, 3.95 MB).

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.