NL: More purchases online - Increased spending in EU webshops

21 December 2017

Dutch consumers increasingly use the Internet to make everyday purchases. So far in 2017, over one-quarter have purchased foodstuffs or cosmetics online, compared to 19% one year previously. The items most frequently bought online are clothing and sports goods. Of the Dutch population aged 12 years and over, 76% stated they had made an online purchase this year as against 73% one year previously.
Webshops registered in the Netherlands saw sales increase by 18% in the first six months of 2017. Of all retail shopping done online by Dutch consumers, around 10% is done in European (non-domestic) webshops (Press Releases Statistics Netherlands CBS, 27 November 2017).
Click here for the press release ‘More purchases being made online’.
Click here for the press release ‘Spending up in European webshops’.
Click here for a video about the findings (in Dutch).
Click here for more information about the Live Online NVC E-course Packaging for E-commerce.
Click here for more information about the Trans-Log-Intermodal exhibition in Kalkar on 20-21 February 2018. The NVC team will answer all your questions on packaging for e-commerce at its stand.
Click here for more information about the NVC innovation project Web Retail Packaging.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.