Mintel announces 4 key EU consumer trends for 2018

Mintel has revealed 4 key consumer trends set to impact Europe in 2018. One of the trends is that consumers will take to the seas to reel in recycling as a new wave of marine conservation emerges.
According to Mintel, lobbying campaigns will make consumers more aware of ocean plastic and its impact, while politics will focus EU consumer attention on marine conservation. Whilst plastics won’t be wholly demonised, intensified eco-lobbying will produce more recyclable products. We may well see social stigmatisation of plastic cups and cling film, more pioneering brands innovating with soluble pod packaging and more retailers dispensing with it completely (Press Release Mintel, 11 October 2017).
Click here for the press release.
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