Measuring the degree to which consumers like products
Recently NEN-EN-ISO 11136:2017 was published for sensory analysis. This standard describes approaches for measuring, within a controlled area, the degree to which consumers like or relatively like products. It uses tests based on collecting consumers’ responses to questions.
The hedonic tests dealt with in this international standard, can be used as a contribution to, among other things, optimizing a product so that it obtains a high hedonic rating or is liked by a large number of consumers; helping to define a best-before date and studying the effect of a commercial or presentation variable, such as packaging (World Packaging Standardisation Newsletter, July 2017).
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