Market survey report Virtual and Augmented Reality (VR/AR)

04 July 2017

Virtual and augmented reality (VR/AR) developers have to show more focus and ambition to attract the capital needed to reach their full potential. A market survey report released by the Brabant Development Agency (BOM) reveals a wide discrepancy between the revenue ambitions and financing needs of developers.
BOM surveyed 613 developers and users of VR/AR technology in the Netherlands, Belgium and Germany on a range of issues including budgets, revenue forecasts and financing needs. The survey shows that developers as well as users define “unfamiliarity with the possibilities” and an “insufficient business case” as the main barriers to mass adoption (Press Release BOM, 10 May 2017).
Click here for the press release (333 kB).
Click here for the e-zine with the report’s most important observations and conclusions. This e-zine also offers a download link to the full report (after filling in your details).
Virtual Reality (VR) is the theme of the NVC General Meeting of Members on 30 November 2017. You are welcome to join us!

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