Marketing, sales and consumer behaviour - October 2018

31 October 2018

Future market for packaging
What could packaging be like by 2050? Research launched by ALL4PACK Paris identifies 4 major challenges that will transform how we live and drive change in packaging. You can download the report after filling in your details.
If you are especially interested in the sack and kraft market, Smithers Pira has pinpointed the 4 main factors that are impacting the future of this market.

Future market for packaging machinery and printing
PMMI has published three new reports. The first report looks at industrial robot opportunities in food and beverage processing. If you would like to know more about the pharmaceutical packaging and processing equipment market, then the following report may be of help. In the report PMMI identifies 5 factors driving the growth in this market. You can download both reports after filling in your e-mail address. If you are interested in the packaging machinery market in Canada, then take a look at the third PMMI report. You can download the executive summary after filling in your e-mail address.
There have been quite a few new publications on printing recently. According to FINAT, EU digital label press installations overtook conventional press sales for the first time in 2017. Almost all printed material has to be finished and converted into a saleable item. According to the summary of a new Smithers Pira study, growth is forecast for finishing systems for packaging and labels. Another Smithers Pira study focusses on printing for food packaging. In the summary you can read more about 4 of the key trends.

Influence of packaging on consumer choices
The ISO Committee on consumer policy (ISO/COPOLCO) announced the publication of the revised version of the ISO/IEC Guide 41:2018. The guide provides general recommendations for determining the most suitable type of packaging.
Researchers at the Universidad de Zaragoza in Spain have found a correspondence between spiciness and pointy shapes. On a bag of nuts, a pointy fire icon is associated with spicy whereas a rounded fire icon is associated with roasted. An article (971 kB) about the research is published in Food Quality and Preference.
Light products are often presented in pale blue packaging. Not the best choice, PhD candidate Irene Tijssen of WUR discovered. Consumers associate pastel colours with health, but don’t find them as appealing as bright colours such as red or orange.
How can packaging help people to select healthier products? UMC Utrecht and the University of Amsterdam (UvA) have developed a virtual supermarket to study the effects of packaging and other factors on diet choices.

Sustainability and environment
Smithers Pira has identified the top 20 technical innovations that will underpin a ‘greener’ future for packaging. In the summary of the report you can find out more.
New research from Paymentsense reveals over half (54%) of small UK retailers have seen sales of plastic packaged goods fall over the last six months. One of the reasons could be that plastic packaging has been getting a lot of media attention in the UK. According to research from ThoughtWorks, conscious consumption will replace the waste society as Britain is on the brink of a food revolution.
A survey (in Dutch, 3.34 MB) from Climate Neutral Group (in Dutch) and Motivaction shows that Dutch consumers have sustainable intentions but often their buying behaviour does not reflect this.

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