Marketing, sales and consumer behaviour - June 2019

27 June 2019

Future of packaging
Information on developments in packaging is provided in a Raconteur newspaper publication named Future of Packaging 2019. You can download this annual publication after filling in your details. Smithers Pira has recently published 3 articles about new reports on market developments in the different packaging sectors. One article identifies the key drivers and trends for the flexible packaging industry. Sustainability is a major concern for this market. In another article the factors driving the anti-counterfeiting packaging market are identified. In the third article, 5 key market developments and opportunities are identified for the specialty papers industry worldwide.
Amazon is the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands report (47.62 MB) released by WPP and Kantar.

Market information- Labels and printing
HP has published the report "Unwrapping the Packaging Opportunity with Digital Printing". The report highlights digital printing’s role and the value it brings to brand owners, giving package printers and converters insight into the trends and strategies of their customers. You can download the report after filling in your details. A new report by Smithers Pira analyses how new demands from label customers and changing market dynamics will affect the choice of label materials and implementation of innovative label technologies to 2024. You can read more about the key trends for different labels in a recently published article.

Effect of chocolate packaging design
Researchers at The University of Melbourne evaluated the effect of chocolate packaging design. They found that how much participants like the taste of the chocolates is affected by their expectations based on the different wrapper designs, especially when expectations created by packaging were not met. An article (1.66 MB) about the research is published in Heliyon.

Packaging and the environment - what consumers in different countries think
Canada: Preliminary results (2.25 MB) of recent survey by Dalhousie University show that 71% of respondents support a ban of all single-use plastics used for food packaging in Canada. NL: According to the SUEZ (in Dutch) Waste Barometer, 95% of Dutch people believe that separating waste is the way to go. However, people still make a lot of unintentional mistakes, which means that many products still end up in the wrong waste bin. UK: In a YouGov survey commissioned by FCC most respondents said the individual consumer (68%) has the main responsibility for litter from takeaway packaging. Only a minority believed the retailer (9%), the packaging producer (8%) or the local council (5%) to be responsible. How2Recycle has released its spring 2019 Consumer Survey Report (3.86 MB) conveying what consumers think about the How2Recycle program and how it influences their decisions. UK/US: A new survey by Nosto shows that over half of consumers expect fashion brands to be more sustainable. The most important area consumers believe they should focus on is reducing the amount of packaging (75%). You can download the report after filling in your details.

Growth of world population and spending patterns in EU households
The world’s population is expected to increase by 2 billion persons in the next 30 years to 9.7 billion in 2050, according to a new report published by the United Nations (136 kB). A recent report by Euromonitor looks at spending patterns among different EU household types through to 2030. You will receive a download link for the report after filling in your details.
 NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.