Marketing, sales and consumer behaviour - January 2019

12 February 2019

Consumer behaviour
Euromonitor has published a white paper highlighting the top 10 global consumer trends to watch in 2019. You can download the white paper after filling in your details. According to a whitepaper (69 kB) published by Evergreen Packaging, grocery shoppers in 2018 have greater expectations of packaging than ever before. The study sums up the challenges.
Unit pricing is a way for retailers to show the price of a commodity in relation to a standard unit of measure, such as the kg. However, this is not always consistent across retailers or products. A new ISO standard will help consumers compare products. More information about purchasing ISO 21041:2018 can be found here.
Researchers at Michigan State University studied whether visual distracters extend the time children take to open child resistant vials. An article (901 kB) about the research is published in PLOS one.

Consumers and the environment
According to an IRI survey, 72% of EU shoppers say they prefer products with environmentally friendly packaging. You can download the white paper after filling in your details.
Researchers at Karlstad University have investigated how the packaging design affects sorting. They found that the decision between throwing out or recycling was surprisingly complex. Time plays a big role. An article (1.29 MB) about the research is published in Sustainability. Research commissioned by SUEZ (in Dutch) shows that Dutch people find separating waste important, but also difficult. Although three quarters think they separate their waste in the right way, the right knowledge sometimes seems to be lacking. Research by PanelWizard (in Dutch) for ABN AMRO shows that 75% of the Dutch have never heard of the circular economy. Moreover, only 9% say they know exactly what this term means. An infographic (in Dutch, 1.08 MB) gives more research results.

Market for packaging machinery and robots
A new report by the International Federation of Robotics (IFR) shows that 381,000 units were shipped globally in 2017 (+30% compared to 2016). You can download the executive summary of the report here (332 kB).
According to Ucima, the Italian Packaging Machinery Manufacturers Association, turnover is expected to grow by 6.8% to 7.7 billion euros in 2018. According to Acimga (15 kB), in 2018 revenues for the Italian industry of printing and converting machinery have grown by 10% to €3 billion.
PMMI has published two country packaging machinery market assessment reports. You can download executive summaries for Brazil and Mexico after filling in your e-mail address.

Market for (bio)plastics, inks, dispensers and personal care industry
European Bioplastics’ annual market report (2.59 MB) predicts the global bioplastics market to grow by roughly 25% over the next 5 years. Packaging remains the largest field of application with almost 65% (1.2 million tonnes) of the total bioplastics market in 2018. According to current data, the Plastics Packaging Industry Association (IK) is expecting a 5.1% increase in sales for German production in 2018 and a 3.9% increase in volume.
A new PMMI white paper examines the industry trends in the personal care industry. You can download the white paper after filling in your e-mail address.
Smithers Pira has published 3 new reports. You can read more in the summaries about the growth of the $7.6 billion packaging dispensers market to 2023, increase in the packaging ink market value by 70%, from $5.1 billion in 2013 to $8.7 billion by 2023 and the leading coating technologies that will help transform the paperboard packaging market in the next 5 years.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.