Red packaging better for light products

Light products are usually wrapped in pale blue packaging. Not the best choice, reveals research by Irene Tijssen of Human Nutrition.
The PhD candidate carried out two different trials with the packaging of yoghurt drinks and smoked sausage. She used the familiar packaging but introduced variations in the hue, brightness and saturation of the colour. In the first trial Tijssen showed 208 participants pictures of the different packages and asked them about their expectations of the product. Another group of 81 people tasted the yoghurt drink and the smoked sausage. The products they tasted were all the same but the packaging varied (WUR Resource, 6 April 2017).
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