Graphic warnings linked to reduced sugary drink purchases

30 August 2018

Warning labels that include photos linking sugary drink consumption with obesity, type 2 diabetes, and tooth decay, may reduce purchases of the drinks, according to a new study.
Researchers found that graphic warning labels reduced sugary beverage purchases by 14.8%, while text warning labels and calorie labels had no effect. The researchers tested three different types of labels in a hospital cafeteria: text warnings and graphic warnings about the health risks of sugary drinks, and listings of the caloric value of the drinks. An article about the research is published in Psychological Science (Press Release Harvard T.H. Chan School of Public Health, 18 June 2018).
Click here for the press release.
Click here for an abstract of the published article.

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