France bans use of meat-like terms for vegetarian food
Food producers in France will be forced to think of new ways to describe some of their vegetarian and vegan foods when they are banned from using terms such as “vegetarian sausages”, "vegetarian mince" and “vegan bacon”.
French MPs have voted to outlaw use of such vocabulary, claiming they mislead shoppers.
Firms will no longer be able to use "burger", "steak", "sausage" or “fillet” to describe foods that have no meat in them, such as "ham" slices or "chicken" pies that are made of soya or wheat. The ban on such vocabulary will also apply to dairy alternatives. Refusals to comply with the ban will lead to fines of up to €300,000 (The Independent, 21 April 2018).
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