6 trends driving innovation in the flexographic printing market
The global print marketplace is changing rapidly with new consumer, retailer and client demands requiring more variation and lower run lengths. This is challenging the print supplier to implement advances in flexographic technology. These new technologies are improving efficiency and allowing suppliers to meet expectations within a volatile marketplace, facing increasing competition from digital print and declining volumes in many traditional markets. Smithers Pira has identified six trends in the flexographic printing market: 1) Automation, 2) Skill shortages, 3) Digital threat, 4) Market volatility, 5) Regional growth and 6) Consumer trends (Press Release Smithers Pira, 20 June 2018).
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