Repackaging the pill - history of oral contraceptive packaging
In 1960, a new wonder drug hit the U.S. market. And while lots of new drugs promise dramatic results, this one would actually transform millions of lives and radically shift American culture.
It was called Enovid. It was the first oral contraceptive, and it ushered in extraordinary changes and opportunities for women. Most people are familiar with at least one version of its packaging — a round plastic disc which opens like a shell and looks like a makeup compact. But the pill wasn’t always packaged this way. The first birth control pill to hit the market came in a simple glass bottle of loose tablets, like any other prescription pill (99% Invisible, 10 July 2017).
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