Germany online: 2018 report

04 April 2018

Roughly 52 million people in Germany bought something online in 2016 – that’s 73% of Germans over the age of fifteen according to Statistisches Bundesamt, the federal statistics office. During the previous five years Germany’s pool of internet users has grown by more than a third. Trends are measured in the annual eTail Germany study.
Now in its sixth year, the report brings together leading influencers in German e-commerce, as well as a range of other influential speakers and business leaders from all over the world.
Addressed are questions about how they are mastering mobile sales, operating their brand at an omnichannel level, and taking advantage of technology.
Click here to download the report after filling in your details.
Click here for more information about the Live Online NVC E-course Packaging for E-commerce.
Click here for more information about the NVC innovation project Web Retail Packaging.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.