Active & intelligent packaging: 5 innovative developments
According to new Smithers Pira research, the combined active and intelligent packaging market value will reach $5.68 billion in 2018, with the active packaging market valued at $4.62 billion and the intelligent packaging market valued at $1.06 billion. The combined market is forecast to grow at an annual average rate of 5.9%, hitting $7.56 billion by 2023.
5 trends are identified that are boosting the appeal of intelligent or ‘smart’ packaging: 1) Consumer engagement through smart packaging, 2) Smartphones for brand protection, 3) Printed electronics for packaging, 4) Food waste and food energy and 5) Pharmaceuticals traceability regulation (Press Release Smithers Pira, 12 April 2018).
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