Survey: 50% brand managers plan to spend more on packaging

L.E.K. Consulting surveyed 200-plus brand managers and other packaging decision-makers at CPG companies. The survey showed that packaging is an area of growing investment. The vast majority (80%) of the brand executives say packaging is crucial to their brand’s success, and half (50%) say they expect to increase packaging spending over the next year. Because of profusion of sub-brands and new SKUs, brand owners expect to do more and shorter packaging runs in the coming years. They say flexible plastic will outpace the growth of other packaging materials. Also, digital printing will engender innovations and changes in labeling and graphics (Press Release L.E.K. Consulting, 14 May 2018).
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