Mintel: Five global packaging trends for 2018
Mintel has announced five trends set to impact the global packaging industry over the coming year. In 2018: 1) Packaging will play a pivotal role in reducing global food and product waste. 2) Online brands will reinvigorate their packaging in order to enhance the e-commerce experience. 3) Brands who adopt clear and succinct package messaging will be rewarded as consumers prefer brands that embrace minimalism.
4) Brands will be called to keep marine conservation at the forefront of packaging development and to anchor the circular economy for future generations. 5) Contemporary packaging formats will see the centre-of-store take centre stage (Press Release Mintel, 12 December 2017).
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