UK “Unboxing” study reveals room for improvement

30 June 2016

Almost one in three (30%) of the parcels despatched by UK internet retailers could be unfit for purpose, with as many as 10% containing damaged contents as a result, according to a survey carried out by Macfarlane Packaging. The company wanted to understand better some of the packaging issues faced by internet retailers and their customers so it ordered 119 items from internet retailers in a range of sectors. Among the findings were that 30% of the items had been sent in pack sizes that were either too big or too small. The contents of 1 in 10 of the packages were actually damaged. 24% of the packages assessed were found to be difficult to open (News Item Macfarlane Packaging, 20 June 2016).
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