Trends impacting brand owner e-commerce packaging strategies

27 February 2018

Packaging supplier TricorBraun released a new white paper intended for consumer packaged goods (CPG) brand owners who are developing their e-commerce packaging strategy.
Interesting observations written in the report are: consumers are increasingly turning to subscription services for CPG purchases, unboxing after product delivery may be turned in to a social occasion and packaging with visual appeal is valuable. In addition, concept stores elevate the retail experience and rely on home-delivery and packaging for customer satisfaction. Finally, the ‘nomadic’ life of the customer is described in relation to (multi-purpose) packaging (Press Release TricorBraun, 29 January 2018).
Click here for the press release.
Click here for the white paper 10 Key Trends Impacting Your Ecommerce Packaging Strategy Now.
Click here for more information about the Live Online NVC E-course Packaging for E-commerce.
Click here for more information about the NVC innovation project Web Retail Packaging.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.