Supermarket of the Future opens its doors
Coop Italia has opened its Supermarket of the Future store in Milan. The new flagship store merges the physical and digital to recreate the atmosphere of local open-air markets, combined with innovative digital solutions that provide useful product information, while improving store navigation.
The customer experience is enabled by the implementation of interactive food display tables and smart shelves and personalized by providing customers with a range of product information. Products are exhibited on large interactive tables where a simple movement of the hand shows augmented information about the product on a monitor (News Release Accenture, 6 December 2016).
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Virtual Reality (VR) is the theme of the NVC General Meeting of Members on 30 November 2017. You are welcome to join us!
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