Retail and e-commerce - January 2022

04 February 2022

Developments in Retail
Avery Dennison has published a report offering key trends and practical takeaways to help stakeholders in the apparel, beauty, and food and beverage sectors to reconceive their business models, implement circular systems and to make sustainability a priority. You can download the report after filling in your details.
Supermarkt & Ruimte (in Dutch) has published a summary (in Dutch, 440 kB) of their research showing that online is leaving an increasingly larger mark on the Dutch supermarket landscape. Fresh, in particular, has seen a sharp rise in sales share over the past year. This can also be seen in research by GroentenFruit Huis (in Dutch) showing that Dutch supermarkets sold almost 50% more fruit and vegetables online in 2021 compared to the previous year. Instore sales dropped by 2%.
According to Eurostat, 22% of EU enterprises had e-commerce sales in 2022 and 19% reported that their online sales reached at least 1% of their total turnover. Eurostat also states that some 65% of all adults (aged 16-74 years) in the EU bought/ordered goods or services on the internet during the 12 months prior to their survey.

Ecommerce Europe reports that the European Commission has published a report (539 kB) on the application of the Postal Services Directive and a report (787 kB) on the Cross-Border Parcel Delivery Regulation. The reports highlight the role of digitalisation in changing the postal and parcels sector, creating new opportunities and challenges for postal operators and modifying consumers’ needs and expectations. Ecommerce Europe also reports on a Polish study (4.4 MB) on CSR and ethics in e-business by the Chamber of Digital Economy. The study finds that, when choosing an online store, more than half of e-consumers, take into account whether a given vendor is a socially responsible company and operates in accordance with the principles of sustainable development.
Mondi has published an article about a market research on online shopping and packaging trends in Germany and Poland, which shows that consumers of all ages continue to buy online and are in favour of e-commerce packaging that is ‘green’. The Silver Surfers (age 55+) are a growing e-commerce consumer segment.
According to a Capterra (in Dutch) survey, half of the e-commerce shoppers do 50% or more of their shopping online and 3 to 5 online purchases per month is normal.
DS Smith has published an article about their research that found that over 1.3 billion euros worth of goods sold to European online shoppers during the 2021 Black Friday period are expected to arrive damaged from inadequate packaging.

Shopping choices of consumers
Recent research by Drapers and Smurfit Kappa shows that 59% of consumers take sustainability into account when making a purchasing decision. You can download the report after filling in your details (in Dutch). Raconteur has published the Future of Retail report which examines how brands can make smarter use of customer data, the best ways to sell luxury and the top trends for 2022. You can download the report after filling in your details.
Mesirow Investment Banking has published a report (3.4 MB) which says changes to shopping habits from the COVID-19 pandemic will be here to stay. While packaging suppliers were hit by staffing shortages and other issues related to the pandemic, the growth trend outstripped expectations.
CHRIST has published a paper (305 kB) in the journal Natural Volatiles & Essent Oils entitled ‘Analysis of problems in tertiary packaging of e-retail companies and its impact on repurchase intention and loyalty’.

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