PwC Total Retail Survey 2016

20 April 2016

As digital disruption continues to upend retail and global consumers are more empowered than ever, retailers are struggling to remain relevant. The speed of technology adoption has raised the stakes for both retailers and their consumer packaged goods partners.
The PwC Total Retail survey asked about shopping behaviors ranging from social media participation to mobile purchasing, from interacting with store employees to what would get Millennials to buy locally more often. In an article PwC gives more detailed information for the different retail categories to help understand how online shoppers around the world shop in that particular product category.
Click here for the article.
Click here for the report (1.26 MB).

If you have any questions about this subject, please contact us:, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.