Marketing, sales and consumer behaviour – May 2024

04 June 2024

Global market for metal packaging and for pulp and paper
An upcoming Smithers report, shows that the global metal packaging sector is worth just under $153 billion in 2024, and will grow to $177 billion in 2029. You can download an infographic after filling in your details.
According to a recent report by Fortune Business Insights, the global pulp and paper market value is expected to rise from $357.21 billion in 2023 to $360.08 billion by 2030. You can find more information in the report summary.

US: Packaging trends and robot market
L.E.K. Consulting surveyed 400 US brand managers and packaging stakeholders to understand their packaging needs and get their views on the trends driving demand. The results (15.12 MB) show that brand owners, more than ever before, believe that packaging is imperative to selling their products and strengthening their overall brand appeal.
Preliminary data (1.7 MB), presented by IFR, show that manufacturing companies in the US have invested heavily in more automation: the amount of industrial robots installed rose by 12% and reached 44,303 units in 2023.

Spanish packaging market
According to a study presented by Fira de Barcelona’s Hispack show, the Spanish packaging industry is growing. With a turnover of €40,409 million, the industry has increased its turnover by 22% and the number of companies by 8.3% to 3,447, compared to 2022. You can download the Hispack 2024 report (in Spanish) after filling in your details.

Scent sells – the right picture titillates both eyes and nose
Scented products with relevant images on their packaging, such as flowers or fruit, are more attractive to potential customers, research from Bayes Business School confirms. And such images are particularly effective if pictures are chosen that are more likely to stimulate a stronger sense of the imagined smell – for example, cut rather than whole lemons. This suggests that as well as seducing our eyes, the images are stimulating our sense of smell. The study (4.46 MB) is published in the International Journal of Research in Marketing.

Encouraging consumers to make healthier choices
CBL (in Dutch) reports that the five-year scientific research programme Transparent, healthy and sustainable (in Dutch, 10.81 MB) has been completed. The programme focussed on what motivates consumers to make certain choices and how supermarkets can encourage consumers to make healthier and more sustainable choices while shopping.

Majority of consumers support ban on single-use plastic packaging
Eight out of ten people support cutting plastic production to stop plastic pollution, according to a survey (5.27 MB) commissioned by Greenpeace. Ninety percent of respondents endorse transitioning away from single-use plastic packaging to reusable and refillable alternatives and 75% support a ban on single-use plastic (SUP) packaging. WWF reports on a survey (1.03 MB) showing even more support for a global ban on SUPs (85% of respondents).

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411