Marketing, sales and consumer behaviour – June 2024

05 July 2024

Innovation in packaging according to packaging professionals
Industrial Physics has published their Unpacking Innovation in 2024 report. Last year’s report revealed overwhelming support for innovation among packaging professionals. This year, 1 in 5 (22%) say that their company is not usually able to follow up on the innovative ideas it comes up with. The report looks at the reasons for this.

Global market for pouches and for aluminium packaging
A Smithers report projects global pouch packaging consumption to reach 620.5 billion units in 2024 and forecasts a growth to 754 billion units during 2024–2029 at a CAGR of 4%. A summary of the report can be found here. According to a recent report by Fortune Business Insights, the global stand-up pouches market value is expected to rise from $34.38 billion in 2024 to $64.17 billion by 2032. You can find more information in the report summary.
PwC has published an article on the aluminum packaging market. According to the article, the need for decarbonisation; fluctuating global prices and tightening regulations will shape this sector for years to come.

Packaging machinery market in Mexico, Canada and the Netherlands
PMMI has published reports on the packaging machinery market in Mexico and in Canada. You can download an executive summary of the report on Mexico and the report on Canada after filling in your e-mail address. In a recent article (in Dutch), Aeternus provides an overview of what is happening in the acquisition field in the Dutch packaging machinery sector.

China's bio-based plastics industry
A new report (short version, 2.03 MB) by nova-Institute shows that China's bio-based plastics industry is experiencing rapid growth largely driven by policy incentives. The industry is expected to expand significantly from 765,631 tonnes in 2023 to 2.53 million tonnes in 2026, representing a CAGR of approximately 49%.

Packaging for consumers with arthritis
Clemson University research on packaging for consumers with arthritis shows that decreasing the required fine finger and joint movements and increasing the gripping areas, especially those involved in opening the packaging, are the most useful changes to make. An article (3.92 MB) about the research is published in Packaging Technology and Science.

Consumers and sustainability
Research by Arteveldehogeschool (in Dutch) shows that around 72% of Flemings are willing to replace food and household product packaging with reusable and recyclable options, but it should not be more expensive. A survey commissioned by Huhtamaki reveals that over 80% of Finnish consumers think they recycle enough, and 40% also say they would be willing to pay extra for sustainable packaging. For her thesis (4.49 MB) at Clemson University, Rachel Marie Hall investigated the misalignments between environmental impact realities and consumer perceptions of packaging seen in the meal and snack bar industry. A University of Portsmouth study suggests that while consumers consider sustainability important, other factors such as taste, quality, and animal welfare take precedence in their purchasing decisions.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

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