Marketing, sales and consumer behaviour – January 2022

04 February 2022

Packaging trends and consumer trends
The Pentawards Trends Report 2021 that you can download after filling in your details, gives ten packaging design trends based on 2021 competition entries. The WPO Packaging Trends Report 2021 (2.94 MB) gives an overview of global trends, based on studies as well as on the winners of WorldStar 2021. In the What’s Hot 2022 Culinary Forecast by the US National Restaurant Association, packaging continues to be a priority. You can download the report after filling in your details. Euromonitor has published a report highlighting the top 10 global consumer trends to watch in 2022. You will receive the report by e-mail after filling in your details. Mintel has also announced three trends set to impact global consumer markets in 2022. You can download the report after filling in your details.

Market information: bioplastics, labels, adhesives, machinery and robots
According to a new European Bioplastics report (summary, 1.83 MB), global bioplastics production will more than triple within the next five years. The FINAT Yearbook 2020/2021 shows that the EU demand for self-adhesive labels increased by 4.3% in 2020. More statistics can also be found in a recent article. According to Smithers, the packaging industry will consume 5.40 million tonnes of adhesives in 2021. A forecast CAGR of 3.4% will push global consumption to 7.90 million tonnes in 2027. You can download an infographic after filling in your details. UCIMA reports that Italian packaging machinery manufacturers have reached an overall turnover of €8,435 million in 2021, 8% up on the result recorded in 2020. The International Federation of Robotics (IFR) reports a record of 3 million industrial robots operating in factories around the world in 2020 – an increase of 10%. You can download an executive summary (336 kB) of the World Robotics 2021 report.

The role of packaging in consumer purchase decisions
ISI Yogyakarta research (311 kB) published in the International Journal of Creative and Arts Studies, studies the effect of mineral water packaging designs on purchase decisions. An ISCTE master study (2.28 MB) looks at the influence of packaging on purchase intention of craft beer. In an article (570 kB) published in the Journal of Business and Management Studies, University of Santo Tomas researchers study the linkage of sustainable packaging design elements of skincare products to purchase decisions. In a Conference Paper (1.22 MB), University of Gävle researchers study packaging strategies at different companies.

Consumers and sustainability
In a recent report (2.41 MB) IGD sets out to understand the consumer view of reusable packaging. In the Index Report 2021 (5.54 MB), Tetra Pak unveils how COVID-19 has made consumers rethink the way they live and change how they act. A Deloitte EU survey about health and sustainability in grocery shopping can be downloaded after filling in your details. The Green Response Report by Essity seeks to understand how lifestyle changes as a result of COVID-19 might impact future attitudes towards the environment. On 25 November 2021, Geert Kazemier held a speech entitled ‘The emotional green consumer: research on the influence of emotions on sustainable consumer behavior ‘ as part of his master assignment at the University of Twente. Chairman of the assessment committee was prof. Roland ten Klooster who holds the NVC Chair Packaging Design and Management.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411