Marketing, sales and consumer behaviour - February 2019

06 March 2019

Trends and market for packaging
According to research by Smithers Pira in The Future of Packaging: Long-Term Forecasts to 2028, the global packaging market is set to expand by almost 3% per annum, reaching over $1.2 trillion. You can read more about the four key trends that will shape the future of packaging to 2028 in a recently published article.
Packaging Europe and Smithers Pira have published a co-branded report entitled ‘European Packaging Competitive Landscape Strategic Forecasts to 2023’. An interview with one of the authors gives you more information.
The Future 100: Trends and Change to Watch in 2019 highlights emerging consumer behaviours with 100 trend predictions. You can download this JWT Intelligence report after filling in your e-mail address.

Market for paper and paperboard
EU paper and board production was stable and market pulp production was up in 2018 compared to 2017, according to preliminary statistics (160 kB) published by CEPI. Total production in 2018 reached 92.2 million tonnes.
In the summary of a new study, Smithers Pira outlines five key trends disrupting the paper and board market: e-commerce, big data, lightweighting, intelligent/smart sensors and recyclability. In the summary of another study, Smithers Pira looks at five key trends that are changing the future of the corrugated packaging market: e-commerce, fit-to-product, sustainability, retail changes and digital printing advancements.

Buying food
FRUIT LOGISTICA has published a new trend report (3.06 MB) that scrutinises the role of fresh produce in the grocery retail business. It offers insights into how a number of factors are influencing consumer demand. Research at Ghent University (in Dutch) shows that consumers like products with organic labelling more than products without organic labelling. They also find them healthier. The summary of an article published in Food Research International gives more information.
Consumers are showing a growing readiness to use innovative nanotechnology-based solutions in the food packaging industry, according to extensive research carried out in Europe and Asia by the EU-funded NanoPack Project.

Development of packaging for dosing active ingredients - Master assignment
On 17 January Goffe-Jan Reinder Mellema held a speech entitled ‘The development of a packaging format for dosing active ingredients’ as part of his master assignment at University of Twente. Chairman of the assessment committee was professor Roland ten Klooster who holds the NVC Chair Packaging Design and Management.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.