Internet research aids decisions of packaging buyers

27 October 2016

Nearly all packaging professionals use the internet to aid or facilitate some of their purchases, whether it be for finding appropriate suppliers or products, or for comparison shopping. Are they satisfied with their online experience?
Research at Fontys University NL finds that the online journey is still far from optimal. For identifying appropriate suppliers and vendors, web searches, supplier websites, emails from suppliers, and relying on friends or colleagues are most often used. Social media, with the exception of LinkedIn, is hardly used during any of the buying stages, with less than 20% of the buyers using these channels (News Item Packaging Digest, 11 October 2016).
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