India vies with China for title of biggest packaged tea market

22 February 2018

While the story of tea begins in China, the latest research from Mintel reveals that India currently vies with China as the world’s biggest packaged tea market. In 2017, India consumed a total retail volume of 678,200 tonnes worth of packaged tea, followed by China in second place at 576,800 tonnes. Meanwhile, Turkey (173,400 tonnes), Russia (134,200 tonnes) and Japan (92,900 tonnes) complete the top five global ranking.
While India is the leading market for retail volume sales globally, Turkey takes the lead when it comes to per capita consumption. Behind Turkey, European countries feature strongly in the global per capita consumption ranking (Press Release Mintel, 14 February 2018).
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