E-commerce gaining importance in global pet food market

27 September 2016

Internet retailing continues to grow in importance in the US$75 billion global pet food market, accounting for 4% of value sales in 2016, up from 3% during 2011, according to Euromonitor International. South Korea is the world’s leading market in this regard, with internet retailing accounting for 30% of value sales of pet food in 2016.
However, South Korea is very much an outlier – in no other pet food market does internet retailing account for more than 10% of value sales. East Asia is very much the epicentre of pet food internet retailing, with this channel accounting for 10% of value sales in Japan and 9% in China during 2016 (Press Release Euromonitor, 26 August 2016).
Click here for the press release.

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