Use your influence to give patients the best pack possible

26 January 2016

We’ve all been talking about poor patient compliance for years. Why is it still a lingering issue? PMP News asked Phill Marley, Packaging Intelligence Manager for AstraZeneca and Chair of the Healthcare Compliance Packaging Council Europe (HCPC Europe), this question and more.
In the interview Marley discusses among other things why patient compliance still is an issue, what role packaging should play in promoting compliance, how emerging technologies outside of pharma, such as digital and smart technologies, will impact patient compliance and pharma packaging, and what pharmaceutical companies need from packaging material and machinery suppliers (Packaging Digest, 25 January 2016).
Click here to read the interview.
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