The Future of E-commerce in FMCG - 2017 edition

14 December 2017

Sales of groceries through e-commerce platforms grew by 30% in the twelve months prior to March 2017, according to a new report. The fourth annual Future of E-commerce in FMCG study shows that e-commerce now accounts for 4.6% of all FMCG sales. Whilst the e-commerce channel is growing, the FMCG market as a whole is sluggish, increasing just 1.3% during the same period.
In 2025, online FMCG will be a $170 billion-dollar business and hold a 10% market share. Europe has a 5.6% value share in 2016, it is the second largest market in the world for e-commerce following Asia. However, there are signs that e-commerce is slowing down in Europe (News Item Kantar, 21 November 2017).
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