Biobased food packaging through the eyes of the consumer

21 December 2017

What do consumers think of biobased food packaging? And can manufacturers and retailers strengthen the brand position by choosing biobased food packaging? Within the COMBO partnership, Wageningen University & Research (WUR) is helping the food sector make well-founded packaging choices.
In research within COMBO, German and French consumers were presented with 3 varieties of 5 packaging products: traditional, fully biobased and a variety in-between. Of the 3 varieties, the consumers indicated that they were most likely to purchase the fully biobased product. An article about the research is published in the Journal of Environmental Psychology (News Item WUR, 29 November 2017).
Click here for the news item.
Click here for an abstract of the published article.

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