Augmented Reality becoming real soon?

28 February 2017

Along with other consumer engagement-enabling technologies like digital printing, augmented reality (AR) is depicted in a recent publication by Packaging News as revolutionising the packaging industry. AR encompasses the integration of digital information with the user’s environment, in real time.
The main difference between AR and virtual reality (VR) is that while VR involves creating a totally artificial environment, AR uses the existing environment and overlays new information on top of it. VR, AR and interactive packaging will be reality on 30 November 2017 at the Planetarium Amsterdam in the NVC General Meeting of Members. The Planetarium can be ‘VRisited’ already via the NVC-website.
Click here to read the full article ‘Augmented reality tipped as the trend to watch’ in Packaging News (24 January 2017).
Click here to ‘VRisit’ the Planetarium Amsterdam.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.