Master Thesis: A fresh perspective on packaging steel

12 January 2016

On 21 January 2016 Julian van Zanten will hold a speech entitled ‘A fresh perspective on packaging steel‘ as part of his master assignment. Julian did his master assignment at NVC member Tata Steel Packaging. Packaging steel is losing market share, and Tata Steel Packaging wants a new approach to change this downward trend.
The solution is found by treating packaging steel as a brand. The major problem areas are image, presentation, and development. Packaging steel suffers from a rather unattractive image, predictable presentation, and clearly visible improvements have come to a hold. A module is created to demonstrate the brand packaging steel (Website University of Twente, January 2016).
Click here for more information about the master assignment of Julian van Zanten.
Click here for more information about the NVC Chair Packaging Design and Management.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.