Marketing, sales and consumer behaviour – August 2025

Packaging – market and trends
A recent white paper outlines five key trends redefining packaging, with insights to successfully navigate change. Another white paper looks at the impact of packaging regulations in Asia Pacific on the market. A recent infographic looks at the impact of recycling and waste on the packaging industry to 2030. Another infographic focuses on key trends and developments in the paper and plastic packaging markets to 2030. You can download the infographics and the white papers, all published by Smithers, after filling in your details.
DHBW has published a whitepaper (1.34 MB) entitled “The future of packaging 2030 - An empirical analysis of decision-makers on the paperization trend”. The study was conducted in close collaboration with Heidelberger Druckmaschinen.
During the fourth quarter of 2024 and the first quarter of 2025, L.E.K. Consulting conducted the seventh annual U.S. Brand Owner Packaging Study. The results are discussed in a four-article series:
Part 1: Cost Pressures Take Centre Stage in European Packaging Decisions;
Part 2: Innovation and Smart Packaging Redefine European SKU Strategy Across Sectors;
Part 3: Sustainability Under Pressure: How European Brands Are Balancing Goals and Realities;
Part 4: Europe vs the US: Diverging Packaging Strategies for a New Market Reality.

Market for packaging machinery
UCIMA reports that in 2024 the Italian packaging machinery market reached over €10 billion turnover for the first time ever. Total revenues reached €10.06 billion, marking a rise of 9% against the previous year.
A recent PMMI report on the India packaging machinery market outlines trade data and regulatory changes. You can download an executive summary after filling in your details.

Market for packaging adhesives
According to Smithers, the packaging industry will consume 7.20 million tonnes of adhesives in 2025. A forecast CAGR of 3.5% will push global consumption to 8.40 million tonnes in 2030. You can download an infographic after filling in your details.

Consumers and sustainability
An Ipsos survey (2.18 MB) commissioned by ClientEarth, shows that 80% of respondents in Poland and Germany, and 73-78% in the UK and France believe plastic products with recycling logos will be recycled if properly disposed of.
University of Bonn researchers led a study on sustainability label messaging using the EU organic green leaf logo as an example. The researchers added “BIO” or “ECO” inside the leaf. The modified labels were judged clearer, more understandable, more trustworthy, and more helpful than the original logo.
Participants in the a US survey by The Packer were asked to rank five sustainability attributes in order of importance when buying fresh produce. Biodegradable packaging was seen as the most important, followed by no packaging in second place, and water conservation practices in third place. Organic growing practices and biodegradable produce labels were tied for least important. You can download the survey after filling in your details.
Insect-based protein is a low-cost, eco-friendly alternative for supplying a nutrient the world needs — but that is not enough to make people reach for it, University of Alberta research suggests. Claims about health and sustainability were only marginally effective in persuading a test group of 548 Albertans to try or like a packaged cricket-based snack.
 

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