Growth in the market for retail ready packaging (RRP)

For “Retail Ready Packaging: Research and Analysis,” a recent report from PMMI, the Association for Packaging and Processing Technologies, researchers conducted lengthy interviews with an assortment of brand owners, machinery manufacturers and retailers to learn what’s behind growth in the market for retail ready packaging (RRP).
Driving the expansion are retailers, particularly large-box stores and supermarkets, whose influence stems from sales volume, the study reports. That’s particularly true in developing markets, such as Asia and Africa. Both saw significant rates of growth in 2012, although they’re not the largest RRP markets. That distinction goes to Europe, followed by North America.
Click here for an executive summary of the report (3.88 MB).
Click here for the RRP Packaging Intelligence Brief (3.98 MB).
Click here for more information about the report.

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