Global FMCG ecommerce will grow by €12 billion by 2016

A new Kantar Worldpanel report predicts the growth of online sales in the FMCG market. Kantar Worldpanel anticipates that ecommerce will account for €42 billion of global FMCG sales by 2016 – an increase of €12 billion on the current €30 billion. The report, which is based on in-depth analysis of the purchasing habits of 100,000 shoppers in ten of the biggest online FMCG markets, forecasts that ecommerce will account for 5% of global FMCG sales by 2016 – up from 4% now.
South Korea will continue its lead position with online accounting for 14% of FMCG sales by 2016. Today, 55% of Korean shoppers buy online, an exceptionally high figure that is not matched by any other country in the world.
Click here to download the report (1.83 MB).

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