Predictions of shopping behaviour in global e-commerce #2
The PWC 2014 Holiday Outlook gives a management-oriented view on the trends in e-commerce, dividing shoppers into three categories: Trade-off, Transitional and Digital. Providing the right omnichannel experience is essential, whereas in the US spending will be concentrated during four periods; pre-Thanksgiving, Black Friday, Mid-Holiday and post-Holiday. Efficiency and smart logistics are key to ensuring a hassle-free experience for shoppers. More than 40% of shoppers plan to increase their online spend and only 50% of spending will occur in physical stores (down from 55% in 2013).
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