Predictions of shopping behaviour in global e-commerce #2

01 December 2014

The PWC 2014 Holiday Outlook gives a management-oriented view on the trends in e-commerce, dividing shoppers into three categories: Trade-off, Transitional and Digital. Providing the right omnichannel experience is essential, whereas in the US spending will be concentrated during four periods; pre-Thanksgiving, Black Friday, Mid-Holiday and post-Holiday. Efficiency and smart logistics are key to ensuring a hassle-free experience for shoppers. More than 40% of shoppers plan to increase their online spend and only 50% of spending will occur in physical stores (down from 55% in 2013).
This report and other information is also shared within the NVC Innovation Project Web Retail Packaging.
Click here to download the PWC report (611 kB).
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This item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.