Snack attack: what consumers are reaching for around the world
Nielsen polled 30,000 online consumers in 60 countries to identify which snacks are most popular around the world and which health, taste and texture attributes are most important. All aspects of the snacks market are covered, including packaging-related issues like attractiveness and quality.
Global snack sales totalled $374 billion annually, constituting an increase of 2% year-over-year. Annual snack sales grew more than two times faster in developing regions and snacks as meal replacements are a growing opportunity. Consumers want snacks to stick with the basics; the absence of ingredients – as indicated on the outer packaging - is more important than the addition of them.
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