Inadequate packaging in e-commerce: the next Inconvenient Truth?
On October 2nd, 2014 the NVC Position Paper ‘Packaging as Driver for the Sustained Future of E-commerce’ was published.
In conventional retail, the end-user takes care of the ‘order picking’ in the retail warehouse. In the new Web Retail Packaging (WRP)-based retail this paradigm is shattered. However, packaging solutions at this moment are still based on the insights from conventional retail. This poses a fundamental threat to retail in general and packaging in particular, as the amount of WRP-delivered products is increasing dramatically. If we don’t act now, inadequate packaging in e-commerce will not be a negligible side-effect, but the next ‘inconvenient truth’.
Click here to download the NVC Position Paper (442 kB).
This item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.